Thursday, June 30, 2016

My Customer's Avatar

My prototypical customer is a young adult, male or female, and will be an owner of a smart phone. He or she will have a need to transfer files, back up files, and create additional memory for a device. This avatar can really include any phone owner who is a young adult but could also be aimed towards students specifically.
My customer avatar would look something like this 
This would be a good customer avatar because she is holding the product, the computer shows that she may be a student and it is also a device that is compatible with the product. She is a young adult and resembles the target audience. I also chose a pretty girl because sexualization of adds can make for good marketing. It makes women feel included in what may seem like a more male dominated product and it draws male attention.

What I have in common with the customer avatar is our age, potentially we are both students, we both own computers and we are both white.
I don't believe that me and my avatar having things in common is a coincidence because that is part of the reason I chose it. I myself am a prototypical customer and therefore my avatar should resemble me in a least a couple of ways.

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